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Privacy Policy

Last Updated: 5 June 2026

This Privacy Policy explains how Kuato Labs ("we", "us", "our") collects, uses, and protects personal information when you visit the Football Frenzie website, connect a wallet, mint NFTs, or participate in Football Frenzie Season 1.

We are committed to handling personal data responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal information is Kuato Labs, the operator of Football Frenzie.

For privacy-related enquiries, contact us at privacy@footballfrenzie.com.

2. Information We Collect

We may collect and process the following categories of information:

  • Wallet addresses and blockchain transaction data when you connect a wallet or interact with Football Frenzie smart contracts.
  • Account and participation data, including squad submissions, leaderboard activity, and competition records.
  • Technical data such as IP address, browser type, device information, and operating system.
  • Usage data relating to how you navigate and interact with our website and platform.
  • Communications you send to us, including support requests and correspondence.
  • Cookie and similar technology data as described in our Cookie Policy.

Blockchain transactions are public by nature. Wallet addresses and on-chain activity may be visible to third parties through public blockchain explorers.

3. How We Use Your Information

We use personal information to:

  • Operate Football Frenzie, including minting, squad management, and competition administration.
  • Verify eligibility, enforce competition rules, and distribute rewards.
  • Maintain platform security, prevent fraud, and investigate misuse.
  • Improve website performance, user experience, and product development.
  • Comply with legal, regulatory, and accounting obligations.
  • Respond to enquiries and provide customer support.

4. Legal Bases for Processing

Where UK GDPR applies, we rely on one or more of the following legal bases:

  • Contract — where processing is necessary to provide Football Frenzie services you request.
  • Legitimate interests — to operate, secure, and improve our platform, subject to your rights.
  • Legal obligation — where we must process data to comply with applicable law.
  • Consent — where required, for example for non-essential cookies or certain marketing communications.

5. Sharing Your Information

We may share information with:

  • Infrastructure and hosting providers that support our website and platform.
  • Blockchain networks, wallet providers, and marketplace partners necessary to facilitate NFT transactions.
  • Analytics, security, and technical service providers operating under appropriate safeguards.
  • Professional advisers, regulators, or law enforcement where required by law.

We do not sell your personal information.

6. International Transfers

Some service providers may process data outside the United Kingdom. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, and reporting requirements. Retention periods may vary depending on the type of data and our operational needs.

8. Your Rights

Depending on your location, you may have rights to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request erasure of personal information in certain circumstances.
  • Object to or restrict certain processing activities.
  • Request data portability where applicable.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with the UK Information Commissioner's Office (ICO) or your local supervisory authority.

To exercise your rights, contact privacy@footballfrenzie.com. We may need to verify your identity before responding.

9. Security

We implement appropriate technical and organisational measures designed to protect personal information. However, no online service can be guaranteed to be completely secure. You are responsible for safeguarding access to your wallet and private keys.

10. Children

Football Frenzie is not intended for individuals under 18 years of age or below the age of majority in their jurisdiction. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be published on this page with an updated revision date. Continued use of Football Frenzie after changes take effect constitutes acceptance of the updated policy.

12. Governing Law

This Privacy Policy is governed by the laws of England and Wales.